The brief, in brief: 

KitKat wanted to run a point of sale competition. But we needed to come up with the competition mechanic, prizes, concept and look and feel. We came up with the idea to give people the opportunity to have their ultimate break. We played on the idea of showing all different types of breaks

(in first person), whilst having your KitKat. 

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My roll: 

Creative director / art direction / design.