The brief, in brief: 

Once a year Nestle invites some of the top influencers within the culinary industry to a two day elite experience. This is a session where they discuss the global food trends. We had to create a brochure which would go to each of the invitees, showcasing all the detail of the event and have short biographies of the other invitees.

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This book takes the term “thread” as it pertains to conversation, and brings it to life. This book is designed with the logo in mind, and talks about making connections and how that can benefit the industry, as well as personal success. However, travelling through punch holes in every page are threads of coloured string which interplay with one another making unexpected connections between topics. This is tactile and brings a 3D representation of connections to life.

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My roll: 

Creative director / art direction / design.

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