The brief, in brief: 

Discovery is South Africa's biggest and most successful medical scheme.  

To communicate their core brand message of "Healthy living rewards", Discovery decided to run a country wide competition to see which City in South Africa is the healthiest. Looking at multiple aspects of how the people in each city live, eat, train, socialise, they could gather accurate data. We where tasked to create a strong campaign, creating a variety of touch points along the way.

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My roll: 

Creative director / art direction / design.