The brief, in brief: 

Sun International, a multi-billion rand casino and hotel chain, wanted to refresh their visual communication including there overall brand message. We designed a simple mechanic that would work accross the board. The communication had to show the aspirational lifestyle Sun International provides. The visual mechanic had to be easily rolled out across the board to many elements.

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I decided to use double exposure as a style, as this provided the perfect mechanic to showcase the people aspect of the brand, and the environmental / entertainment part in a captivating manner.

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My roll: 

Creative director / art direction / design.