The brief, in brief: 

Lowe is an international Advertising and Design agency renowned for their award winning work. I was tasked to conceptualise and design the new visual identity for the Johannesburg branch. We used proudly Jozi symbols and married them to the key company divisions within the agency such as design, traffic, Account management, copy writing, film production etc. We rolled this out to multiple elements. I also designed the new Lowe South Africa website.

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My roll: 

Creative director / art direction / design / Illustration.