The brief, in brief: 

The task was to conceptualize and design the new South African National Blood Service CI, adverts and all other brand touch points including stationery etc. One example of a touchpoint I created is "the wonderful book of excuses" - which captured every ridiculous excuse people have to not donate blood. These were distributed strategically. We also designed blood tube business cards, a SANBS font, and many more elements! Enjoy!

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My roll: 

Creative direction / Art direction / Design / Illustration.