The brief, in brief: 

Sasol is a Chemical engineering company which was started in South Africa. One of there biggest marketing elements is their yearly printed calendars. There calendars are distributed to all their many clients and internal staff. We where tasked to the 2015 calender series.

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We needed to capture the essence of what Sasol is (chemical engineering company) whilst creating an emotional connection with our reader. We had to tell Sasol's stories.

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So we firstly created periodic table which showcased Sasol's cornerstones. We then used AR (Augmented reality) to tell Sasol stories with the calendar.

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My roll: 

Creative director / art direction / design.