The brief, in brief: 

Super C is a loved sweet in South Africa that you suck for energy. The brief was simple, the company wanted a new icon for Super C that they could use for all communication. I took it one step further! And created a family of characters and different scenarios. The staff could even make their own character. This job went from uhh, to WOW! Fun!

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My roll: 

Creative director / art direction / Illustration.